Background

The Family Planning Association of Sri Lanka (FPASL) operates a national contraceptives sales and marketing programme that supports SRHR outcomes and contributes to organisational sustainability. As FPASL strengthens its commercial model, there is a need for an experienced Commercial Manager / Head of Commercial / Consultant to support the Executive Director by overseeing day-to-day commercial operations, channel performance, pricing execution, and revenue optimisation.

Purpose of the Assignment

The purpose of this position is to manage and coordinate commercial operations across sales, distribution, trade marketing, pricing, marketing execution, and channel development, ensuring alignment with the commercial strategy and objectives set by the Executive Director.

Scope of Work and Key Responsibilities

• Oversee daily commercial operations across sales, distribution, and marketing execution

•  Implement commercial strategies, pricing frameworks, and channel development plans approved by the Executive Director

•  Coordinate with Sales, Marketing, Procurement, Supply Chain, and Logistics teams to ensure alignment and operational efficiency

• Monitor channel profitability, product movement, distributor and retail performance, and territory coverage

• Support the development of annual commercial operating plans, revenue targets, and performance frameworks

• Manage promotional rollouts, channel incentives, trade marketing initiatives, and retail activation programmes

• Track performance against commercial KPIs including revenue, margins, distribution penetration, and retail visibility

• Conduct ongoing competitive landscape monitoring and prepare periodic market intelligence reports

• Strengthen commercial SOPs, internal controls, and compliance with FPASL policies and governance standards

• Prepare monthly commercial performance reports for senior management and governance committees

• Conduct market research and customer insight analysis to identify growth opportunities and emerging consumer needs

Deliverables

• Monthly Commercial Performance Report

• Channel Profitability and Coverage Report

• Trade Marketing and Activation Calendar

• Incentive Programme Performance Report

• Quarterly Business Review presentations

• End-of-assignment report with strategic recommendations

Duration

One-year renewable contract or consultancy period based on FPASL requirements.

Qualification Requirements – Essential

• Master’s degree in Business Administration, Marketing, Commerce, Finance, or a related field; and or equivalent professional qualification (e.g., CIM, CIMA, ACCA)

• Minimum 10 years of progressive experience in FMCG, pharmaceutical distribution, commercial operations, or related sectors

• Strong understanding of sales channels, route-to-market models, distributor management, and trade marketing practices

• Demonstrated experience in pricing execution, product distribution, channel development, and commercial KPI management

• Professional Chartered certification in Marketing is an added advantage

• Proficiency in digital marketing applications, CRM systems, and sales analytics tools

• Strong financial acumen with experience in forecasting, financial analysis, and budget management

Qualification Requirements – Desirable

• Experience in SRHR, public health commodities, or social marketing programmes

• Experience working with donor-funded commercial operations and related compliance

• Familiarity with ERP, CRM, and integrated commercial management systems

Competencies

• Strong operational leadership and coordination skills

• High analytical capability and structured problem-solving

• Strong communication, negotiation, and stakeholder management skills

• Ability to manage multiple functions and teams simultaneously

• High ethical conduct, confidentiality, and professional integrity

Management & Reporting

The Commercial Manager reports directly to the Executive Director and works in close collaboration with Sales, Marketing, Brands, Procurement, Supply Chain, Finance, and relevant technical units.

Payment Terms

Salary or consultancy fee will be paid monthly based on validated deliverables and performance assessments.

FPA Sri Lanka is committed to the safety and protection of children, young people and vulnerable adults and this role may include contact with these groups. Our recruitment and selection procedures reflect our commitment to the safety and protection of children, young people and vulnerable adults in our programs. FPA Sri Lanka is an equal opportunity employer who will not discriminate on grounds as Age, Gender, Ethnicity, Religion, Marital Status, and Disability.

Mail us your application on or before 11th December 2025, citing two non-related referees. Please note that only shortlisted candidates will be contacted.

The Executive Director
FPA Sri Lanka
37/27, Bullers Lane, Colombo 07
Or Email to careers@fpasrilanka.org
Our Website www.fpasrilanka.org
FPA Sri Lanka is an equal opportunity employer