IPPF held a comprehensive five-day Global Marketing Workshop from September 21 to 25, 2026, in Nairobi, Kenya, bringing together representatives from 27 IPPF Member Associations across several regions. The workshop provided an opportunity to exchange experiences and learn how Member Associations are approaching healthcare marketing and clinic services in different contexts. Ms Cheska Witcomb, Global Marketing Lead, and Ms Nitu Verma, Chief Commercial Officer, served as the main IPPF resource persons throughout the workshop, joined by other subject experts for specialised sessions.

The programme covered key areas of healthcare marketing, including behavioural economics, data analytics, CRM integration, influencer engagement, campaign development, and the use of AI tools for marketing.

As part of the practical learning experience, delegates also participated in clinic and partner site visits to organisations including MSI Reproductive Choices, Eagles Health & Clinic Services, and contraceptive product marketer DKT International, gaining insights into local healthcare delivery models and market approaches.

The FPA Sri Lanka delegation included Mr. Suhail Junaid, Director – Marketing; Mr. Amila Gunasekera, Deputy Director – Brands; and Ms. Natasha de Rosayro, Assistant Director – Communications.

The workshop provided the team with new insights and practical approaches that can contribute to strengthening FPA Sri Lanka’s healthcare outreach, marketing and brand strategies.